Yarden leads the company to financial and branding achievements, responsible for business development and overall operations management.

After serving as a commander in the military, Yarden has worked in various managerial roles in the restaurant industry. In Vietnam, he led specialized and complex sales departments and took part in numerous projects, both on the marketing and business-economic fronts.

Yarden holds a bachelor’s degree in management and economics from Reichman University in Herzliya.